A small solution to a big problemSmart direct mail campaign by British Council offers Arabic-speakers a clever language tool

A while ago we came across this charming direct mail campaign from the British Council in Riyadh, Saudi Arabia to promote a newly introduced English Conversation Course that focuses on pronunciation and speaking skills. It offers a solution to a big ‘broblem’ that Arabic-speakers encounter with the English language. The direct mailer contains a gentle, yet effective tool to turn the broblem into a problem, which is than solved.