‘What is design?’ we asked the audience of What Design Can Do São Paulo, this Monday and Tuesday in the city’s FAAP Theatre. The question yielded a zillion replies on Twitter. Here’s a small selection.

‘Design is power,’ says Giovana Ramos, while Thales Batista thinks that ‘design is nothing, the connections we make are everything’. Not surprisingly design has as many definitions as there are people on the planet. See what some of them have to say and add your own ideas on Twitter using #wdcd #designrules.

Design is life style!
Oppa Design

Design is the air that we breathe (give us your problem, we give you a solution).
ColetivoAmordeMadre

Design is social.
Magel Studio

Design is food for life.
Norie Nakashima

Design cannot change the world, but it can remind us that we are human and, yes, we can change it.
Mariana Lech

Design is the path where differences and problems meet knowledge and innovation.
Hanry Kluk

Design is not fear to test/make/retest/improve/give birth to our ideas in the real world.
bint

Design is more than an aesthetic tool, it is a tool for transformation.
Penso Design

Design is visual thinking.
Ricardo Colombo

Design is the bridge between the thinking and the solution.
Erica Fernandes

Design is a tool that can change things… Forever!
Lucas Rocha

Design is the feeling that everything is possible.
Victor Maluhy

Design is thinking with our hearts and doing with our brains.
Fernanda Salgado

Design is to think, to choose, to find a better answer.
Walker

Design is to foster empathy to create better solutions.
Juliana Proserpio

What is not design?!
Filipa Damião Pinto

Design is about people. Look for design and you will find people.
Leo Giannetti

Design is the tool that transforms the ordinary into the extraordinary!
Eleny Meiborg

Design is thinking about all aspects of life in function of making it easier.
Paulo Cumino

Design is the bridge between the thinking and the solution.
Erica Fernandes

Design is love.
Larissa FerMiranda

Design is my wife.
Raphael Borges