“Design integrates in various ways and interweaves with society, one of which is through play, combining craft and tradition.”
Giovanni Bautista, a graphic designer and sign painter by heritage, has honed his talent as a sign art artist, blending image and lettering, inspired by the tradition of his Bautista Rojas family. He currently serves as the creative director of Rótulos Bautista, a workshop founded in 1983 by master Arturo Bautista in Villa de Etla, Oaxaca. His work focuses on creating and reinterpreting traditional Mexican sign painting with an artistic approach.
In recent years, Giovanni has led artistic and commercial collaborations with various personalities and brands such as Levi’s, Netflix, New Era, HBO, and most recently, Disney.
In addition to directing and executing projects at the workshop, Giovanni has taught Mexican Sign Painting workshops at institutions such as the Centro de las Artes de San Agustín, the Artes de México publishing house, and the Centro Nacional de las Artes (CENART). He has also participated in conferences and festivals such as the International Typography Congress, Tipografília, in Mexico City, the Letrástica Festival in Guadalajara, the Typography Mexico Congress 2023, and he is scheduled for an artistic residency at Casa Taller José Clemente Orozco in Guadalajara in 2024.
WHAT DESIGN CAN DO MEXICO GNP 2024
Rótulos Bautista will take the main stage in the third block:
DESIGN FROM THE GROUND.
He will also participate in one of our breakout sessions, with more details coming soon.
Join Rótulos Bautista and hundreds of creatives on September 27th. Tickets are now available!