Giorgia Lupi is an information designer and a partner at Pentagram in New York, who specialises in creating visual narratives that use data as a lens to better understand human nature.
“I see beauty in data. I challenge the impersonality that data communicates, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas.”
After receiving her master’s degree in Architecture, she earned her PhD in Design at Politecnico di Milano. In 2011, she co-founded Accurat, an internationally acclaimed data-driven design firm with offices in Milan and New York. She is co-author of Dear Data and of the new interactive book Observe, Collect, Draw – A Visual Journal.
Giorgia is also a public speaker, her TED TALK on her humanistic approach to data has over one million views. She has been named One of “Fast Company’s” 100 Most Creative People in Business in 2018, when she also joined MIT Media Lab as a Director’s Fellow. She is also a member of the World Economic Forum’s Global Future Council on New Metrics and recently became a Fellow of the Royal Society of Art.
Her work is part of the permanent collection of the Museum of Modern Art, where in 2017 she also was commissioned to create an original site-specific piece, and of the permanent collection of the Cooper Hewitt, Smithsonian Design Museum.
“We should embrace the fact that data is never objective. So the more we can design visual languages, the more we can speak to the general public about it.”