Pedivela is an integration of cyclelogistics. Using a network of urban automated crossdocks Pedivela connects and optimises the relation between passionate cargo bike riders and parcel delivery companies. Customers can bring their products to the crossdocks located at the “gates” of the city, where the cargo bikers will perform the next step of micro- logistics.
What’s your story?
‘I’m 32 years old and left medical school to found Pedivela.’
“My idea was that a bicycle delivery service for the last part of the journey of packages would benefit both delivery companies, their customers and the city’s mobility.”
How did your project come about?
‘I got hit by a car the very first time I started to commute by bike. After that I became a cycleactivist. Pedivela was founded to humanise the cities adding more bicycles to the streets. At one point, I decided to work together with the influential business community instead of against them. My idea was that a bicycle delivery service for the last part of the journey of packages would benefit both delivery companies, their customers and the city’s mobility’.
What was your reaction to finding out your project had been selected?
‘It is great to know that people agree that our project can help change the cities. I’m really happy with that.’
In your opinion, why is creativity important in climate action and the transition to clean energy?
‘Just innovation can simultaneously improve Environmental Sustainable Governance and financial performance. To keep those performances, companies should always invent new products, new processes and business models. That’s why design can make the difference.’
IMPACT & DEVELOPMENT
As of 2020, Pedivela works with 414 bike riders and has delivered 35,254 parcels.
Since the start of the Challenge programme, Pedivela has grown from one hub to nine across São Paulo.
Their team has grown from two to eight members since the start of the Challenge programme.
Pedivela has raised over 450,000 EUR in investments since the start of the Challenge programme.
Pedivela brought it revenue of 400,000 BR in 2020, putting them on track to reach 1 million BR in 2021.
They won the Inbrasc award 2019.