What Design Can Do México and Adidas are joining forces to present a sign-painting workshop led by one of the top experts in this craft in Mexico. The workshop, which will take place at the Adidas Originals Flagship Store in La Condesa, will focus on creating messages that celebrate our roots and cultural heritage through traditional sign-painting.
What Design Can Do México presents a sign-painting workshop led by one of the top experts in this craft in Mexico. The workshop will focus on creating messages that celebrate our roots and cultural heritage through traditional sign-painting.
Participants will be divided into 10 teams of 6 people, each tasked with developing a concept that highlights what makes us unique and original. Each team will apply their idea to a section of a canvas divided into 10 parts, which will connect to form a unified visual narrative.
This collective story will be the result of contributions from all festival attendees, giving life to a piece that reflects our shared identity.
Giovanni Bautista, a graphic designer and sign painter by heritage, has honed his talent as a sign art artist, blending image and lettering, inspired by the tradition of his Bautista Rojas family. He currently serves as the creative director of Rótulos Bautista, a workshop founded in 1983 by master Arturo Bautista in Villa de Etla, Oaxaca. His work focuses on creating and reinterpreting traditional Mexican sign painting with an artistic approach.
In recent years, Giovanni has led artistic and commercial collaborations with various personalities and brands such as Levi’s, Netflix, New Era, HBO, and most recently, Disney.
In addition to directing and executing projects at the workshop, Giovanni has taught Mexican Sign Painting workshops at institutions such as the Centro de las Artes de San Agustín, the Artes de México publishing house, and the Centro Nacional de las Artes (CENART). He has also participated in conferences and festivals such as the International Typography Congress, Tipografília, in Mexico City, the Letrástica Festival in Guadalajara, the Typography Mexico Congress 2023, and he is scheduled for an artistic residency at Casa Taller José Clemente Orozco in Guadalajara in 2024.
PARTICIPATING SPEAKERS:
Giovani Bautista
LOCATION
Lobby Upper Floor, BB Auditorium
DATE:
September 27, 2024
TIME:
3:00 pm
CAPACITY:
50 people. Material is included.
PROGRAM:
From 9:00 a.m. to 2:00 p.m., at the entrance and during the breaks of WDCD MX GNP 2024, a space will be set up for attendees to collectively create an exquisite corpse. The story will revolve around what makes us original, and anyone who wishes to can contribute a part of the narrative.
At 3:00 p.m., Giovanni Bautista will give a presentation to inspire the participants.
At 3:15 p.m., the most outstanding stories will be read, and the teams will choose the phrases they are most interested in illustrating.
From 3:30 p.m. to 4:40 p.m., the illustration process will begin on various panels, which will be intervened.
Finally, from 4:40 p.m. to 5:00 p.m., the works created during the activity will be presented.
This breakout session is part of WDCD Mexico GNP 2024. Join & play! On September 27, tickets are now available.
